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July 20, 2024

SAREG becomes Anderlaine International

Anderlaine is an anagram of ‘adrenaline’. The name also draws its true meaning from the word ‘andere’, which means ‘other’ in German and ‘laine’, which means ‘wool’ or ‘yarn’ in French, evoking the idea of the ties we weave. The group’s thirty partners chose Anderlaine to symbolise and embody their tight-knit relationships and closeness with their clients. With this new name comes a new slogan, a new promise: ‘Pluriels, plus haut’. It embodies the idea that we can go further together when we’re united in our diversity. The company is therefore promising its clients to provide them with bespoke support and diversified expertise, to help them to achieve their goals.


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